HEAR
COLOR

We're making Behr stand out from the competition and changing the way you shop for paint. We're partnering with Spotify to get a swatch of what your favorite music looks like.
Color through music, Hear Color.




SWATCHES

New redesign Behr swatch cards.






SPOTIFY CODES

We are changing the experience of shopping for paint.
In-store shopping– Scan the Spotify Code on the swatch and hear what hue is right for you.






HEAR IT SEE IT

See your favorite song with the integrated camera and shop paint from your favorite music.






SHOP PAINT ON SPOTIFY

Shop your hue from your own playlist.


OOH

Interactive Bus Shelter. Paint the bus shelter with a song.







art directors

Maria Covarrubias
Riya Gupta