HEAR
COLOR

We're making Behr stand out from the competition and changing the way you shop for paint. We're partnering with Spotify to get a swatch of what your favorite music looks like. Color through music, Hear Color.




Swatches

New redesign Behr swatch cards with Spotify Codes






Spotify Codes

We are changing the experience of shopping for paint.
In-store shopping– Scan the Spotify Code on the swatch and hear what hue is right for you.






Spotify Interactive Experience






Shop paint from your playlist

Using the integrated camera you can visualize the color while listening to your favorite music.




OOH Interactive Experience

Our Bus Shelter activation gives people the opportunity to transform their environment with a song.







Creative Team

Maria Covarrubias
Riya Gupta