Hear Color
Behr x Spotify
We're making Behr stand out from the competition and changing the way you shop for paint. We're partnering with Spotify to get a swatch of what your favorite music looks like. Color through music, Hear Color
Swatches
New redesign Behr swatch cards with Spotify Codes
Spotify Codes
We are changing the experience of shopping for paint.
In-store shopping– Scan the Spotify Code on the swatch and hear what hue is right for you.
Shop paint from your playlist
Using the integrated camera you can visualize the color while listening to your favorite music.
OOH Interactive Experience
Our Bus Shelter activation gives people the opportunity to transform their environment with a song.
Creative
Maria Covarrubias
Riya Gupta