All-Fi 2.0

AT&T All-Fi 2.0, we pushed the promise of reliable coverage beyond the center of the home. Built around the message “Expand Your Wi-Fi Footprint,” the campaign followed people using Wi-Fi wherever they wanted, whether stargazing in the front yard, gaming from the basement, or staying connected while taking the game on the go. With a stronger, wider signal, the connection did not have to stop where the living room ended.