Juega a la Distancia

To launch Nintendo Switch 2 in LATAM, we tapped into a universal truth: the people we care about are not always close by, but play can make the distance feel smaller. “Juega a la distancia” brought that idea to life by showing how new features like GameChat help players stay connected through play. Featuring NASCAR driver Regina Sirvent, the campaign celebrated how Nintendo keeps meaningful connections going, wherever people are.