CLOROX
ANTIBACTERIAL
IS NOT ANTIVIRAL
People are panic buying products like Mr. Clean that are ineffective against COVID-19. Clorox is creating a social distancing campaign targeting Mr. Clean "ANTIBACTERIAL IS NOT ANTIVIRAL" one of the most purchased products during the pandemic that are ineffective against viruses.
Radio
Pushed Notification
Clorox is partnering with Kroger supermarkets, creating location-based pushed notifications. When near an item like Mr. Clean,it will send you a notification letting you know antibacterial products are ineffective against COVID-19 and other viruses.
Petition
Petition to move Mr. Clean out of disinfecting products aisle.
art directors
Maria Covarrubias
Fernand Chauffier