CLOROX

ANTIBACTERIAL
IS NOT ANTIVIRAL

People are panic buying products like Mr. Clean that are ineffective against COVID-19. Clorox is creating a social distancing campaign targeting Mr. Clean "ANTIBACTERIAL IS NOT ANTIVIRAL" one of the most purchased products during the pandemic that are ineffective against viruses.















RADIO/PODCAST SPOT

PUSHED NOTIFICATION

Clorox is partnering with Kroger supermarkets, creating location-based pushed notifications. When near an item like Mr. Clean,it will send you a notification letting you know antibacterial products are ineffective against COVID-19 and other viruses.






PETITION

Petition to move Mr. Clean out of disinfecting products aisle.




art directors

Maria Covarrubias
Fernand Chauffier