Trader Joe’s has a cult-like following for their products. Between limited time seasonal, and discontinued favorites, people are always on the lookout for their favorites on the shelves. We're partnering with Waze to turn its existing ad pop-up feature into a customized alert when customers’ favorite products are nearby.Welcome to the Trader Joe’s Blackmarket. Godspeed.

OOH Billboards

Waze Partnership

Creative Team

Maria Covarrubias
Jordan Masayuki